セゾン投信 (Saison Asset Management)
#JapanFG#asset-management#investment-trust#mutual-fund#saison#NISA
On this page
- Wiki route
- TL;DR
- 1. Corporate overview
- 2.1 Flagship funds — 2 two pillars
- 2.2 Investment philosophy
- 2.3 NISA / iDeCo eligibility
- 3. Parent-company relationship (within the consolidation)
- Background to the subsidiary conversion (2017)
- 4. KPIs (based on officially disclosed information)
- 5.1 Direct-sales investment-trust model
- 5.2 Synergy within the group
- 5.3 New NISA (2024~) tailwind
- 5.4 Competitors and differentiation
- 6. Regulation / supervision
- Related
- Sources
Wiki route
This entry sits under asset-managers INDEX as the operating-company anchor for Credit Saison‘s investment-trust subsidiary. Read it against Credit Saison, peer long-term diversified-investment players Japan asset manager landscape matrix・Japan asset manager landscape matrix・Japan asset manager landscape matrix, the distribution-channel group of direct-sales investment trusts at INDEX, and the broader context asset management index for the regulatory boundary.
TL;DR
Credit Saison‘s investment-trust management company (FIEA investment management business + investment-trust management company). Established 2006 , made a consolidated subsidiary in 2017 Credit Saison. Its flagship products are the 2 two pillars: “Saison Global Balanced Fund” (a globally diversified fund-of-funds combining Vanguard-family ETFs) and “Saison Master of Asset Formation Fund” (a mid-cap active fund-of-funds). A leading player among independent direct-sales investment trusts combining direct sales + a Credit Saison cardholder funnel, it has accelerated AUM accumulation on the tailwind of long-term accumulation-investment culture since the start of the 2024 new NISA scheme.
1. Corporate overview
| Item | Details |
|---|---|
| Official name | Saison Asset Management Co., Ltd. |
| English name | Saison Asset Management Co., Ltd. |
| Established | 2006-04 |
| Parent company | [[card-issuers/credit-saison |
| Parent-company conversion | 2017 made a subsidiary by [[card-issuers/credit-saison |
| Head office | Higashi-Ikebukuro, Toshima-ku, Tokyo (close to [[card-issuers/credit-saison |
| Business type | Investment-trust management company (Act on Investment Trusts and Investment Corporations) / investment management business (FIEA) |
| Listing | Unlisted (parent credit-saison is on TSE PRIME 8253) |
| Main sales channels | Direct sales (own counters) + some financial institutions + [[card-issuers/credit-saison |
2.1 Flagship funds — 2 two pillars
| Fund | Features |
|---|---|
| Saison Global Balanced Fund | A globally diversified fund-of-funds combining Vanguard-family ETFs (Vanguard Total World Stock ETF, etc.) at equities 50% / bonds 50%. The representative product emphasizing low cost and long-term holding |
| Saison Master of Asset Formation Fund | A mid-cap active fund-of-funds that carefully selects and combines actively managed funds from Japan and abroad. Long-term carefully-selected investing |
2.2 Investment philosophy
- The 3 principles of long-term, international diversification, accumulation
- A direct-sales model that is low-cost and no-load (zero sales commission)
- A direct-sales investment-trust communication strategy that emphasizes dialogue with customers (seminars, columns, YouTube, etc.)
- Target customers: the long-term accumulation-investment segment in their 30-50 s (high affinity with the Credit Saison cardholder base)
2.3 NISA / iDeCo eligibility
- New NISA (accumulation investment quota / growth investment quota) eligibility: the flagship 2 funds both meet FSA criteria as funds eligible for the accumulation investment quota
- iDeCo (individual-type defined-contribution pension) eligibility: the flagship funds are adopted as iDeCo investment products by multiple operating-management institutions
3. Parent-company relationship (within the Credit Saison consolidation)
Credit Saison Co., Ltd. (TSE PRIME 8253)
├── Credit-sales / card business (core)
│ └─ Saison Card / UC Card / American Express partnership
├── Saison Fundex (real-estate-secured loans / card loans)
├── Atrium (real-estate related)
├── Saison Asset Management (this page, investment trusts)
│ └─ "Saison Global Balanced Fund" "Saison Master of Asset Formation Fund"
└── Overseas (Kisetsu Saison Finance India, etc.)Background to the subsidiary conversion (2017)
- At its establishment in 2006 it was run independently by Mr. Haruhiro Nakano (formerly of Credit Saison)
- 2017 subsidiary conversion completed by Credit Saison → positioned as the asset-management function within the group
- 2023-06-28 founder and chairman Haruhiro Nakano retired at the general shareholders’ meeting (reported as effectively a dismissal amid conflict with parent Credit Saison over the direct-sales-centered distribution policy) → transition from the founding era with a strong independent character to a period emphasizing group synergy. Mr. Nakano established “Nakano Asset Management” in 2023-09
- Under the strategy of parent Credit Saison, a pillar of cardholder × asset management cross-selling
- A funnel from “Eikyufumetsu Points” → Saison Asset Management purchases (capital circulation within the card economic sphere)
4. KPIs (based on officially disclosed information)
| Metric | Figure (source) |
|---|---|
| Total assets under management (AUM, 3 funds combined) | Reached 1 兆円 on 2025-10-06 (management started 2007-03-15, reached in about 18 years 6 months). Source: Saison Asset Management official news release |
| Number of funds | 3 (Global Balanced Fund / Master of Asset Formation Fund / Saison Kyoso Japan Fund set up 2022-02 ) |
| Number of customers (fund holders) | Over 79 万 (as of 2025-03 ). Source: same release |
| Distributing financial institutions | 29 社 (direct sales + partner financial institutions, as of 2025-03 ) |
| Industry ranking | Among the leading domestic independent direct-sales investment trusts (vs [[JapanFG/hifumi |
The net asset value of each individual flagship fund is disclosed on the official “operating status” page (updated every business day). For the latest figures, refer to official IR.
5.1 Direct-sales investment-trust model
- Sales channels: own direct sales + some financial institutions (handled at major online brokers such as Rakuten Securities / SBI Securities)
- Fee model: no-load (zero sales commission) + trust fees for long-term revenue
- Communication with customers: “investment-education-type” marketing through seminars, columns, YouTube, and book publishing
- A leading player among independent direct-sales investment trusts, alongside competitor Japan asset manager landscape matrix (direct sales + online brokers)
5.2 Synergy within the Credit Saison group
- Cross-selling to the cardholder base (cumulative 4000 万 members): investment-trust guidance via card statements and the app
- “Eikyufumetsu Points” → conversion into investment-trust purchase points (a points-investment funnel)
- Providing an alternative asset-management platform for those who do not have a bank account or prefer not to transact face-to-face
5.3 New NISA (2024~) tailwind
- The start of the 2024 new NISA scheme → an institutional boost to long-term accumulation-investment culture
- Product-line suitability as funds eligible for the accumulation investment quota (annual 120 万円)
- A double tailwind of new customer accounts and expanded accumulation amounts from existing customers, accelerating AUM accumulation
- Parent Credit Saison‘s 2024-2026 medium-term management plan also explicitly states making the asset-management business a pillar ^[likely]
5.4 Competitors and differentiation
- Competitors (independent direct-sales investment trusts): Japan asset manager landscape matrix・Japan asset manager landscape matrix・Japan asset manager landscape matrix
- Competitors (mega-affiliated management companies): affiliated majors such as Mitsubishi UFJ Asset Management・Nomura Asset Management・Daiwa Asset Management
- Differentiation axis: the combination of direct sales + low cost + Vanguard-family ETF combination + long-term international diversification contrasts with the sales-channel emphasis of the mega-affiliated majors (securities / bank over-the-counter sales). A symbolic presence of direct-sales investment-trust culture, alongside Commons Asset Management, Sawakami Asset Management, and Hifumi Toshin.
6. Regulation / supervision
| Item | Details |
|---|---|
| Competent authority | Financial Services Agency (FSA) |
| Governing law | Financial Instruments and Exchange Act (FIEA, investment management business) / Investment Trust Act (Act on Investment Trusts and Investment Corporations) |
| Industry bodies | The Investment Trusts Association / Japan Securities Dealers Association (sales side) |
| License | Investment management business (FSA registration) / Type II financial instruments business |
| Customer-asset segregation | Entrusted to a trust bank ([[trust-banks/master-trust-bank |
| Audit | Accounting audit by an audit firm + daily NAV calculation by the trustee bank |
Related
- credit-saison — parent company (TSE PRIME 8253)
- jcb · orico · jaccs — parent-company industry peers (credit sales / cards)
- hifumi — independent direct-sales investment-trust peer (Rheos)
- sawakami-am — independent direct-sales investment-trust peer
- commons-am — independent direct-sales investment-trust peer
- master-trust-bank — trustee trust bank
- mizuho-fg — parent-company-affiliated main bank
- INDEX — asset management namespace index
- INDEX — JapanFG namespace index
Sources
- Saison Asset Management official: company overview (profile/)
- Saison Asset Management official: history (history/)
- Saison Asset Management official news release “Total assets under management reached 1 兆円!” (2025-10-06, 3 funds combined at 1 兆円 / management started 2007-03-15 / over 79 万 fund holders / 29 社 distributing financial institutions, all as of 2025-03 ) https://www.saison-am.co.jp/news/2025/release/20251006173450.html
- Nihon Keizai Shimbun “Saison Asset Management, Chairman Haruhiro Nakano to retire; a turning point for the direct-sales model” (2023-06, conflict with parent Credit Saison over the distribution policy / retired at the 2023-06-28 general shareholders’ meeting) https://www.nikkei.com/article/DGXZQOUB017CW0R00C23A6000000/
- Credit Saison IR: list of subsidiaries (corporate.saisoncard.co.jp)
- FSA: list of investment management business operators
- Wikipedia: Saison Asset Management (public information, extracted 2026-05-25)
[!info] 校核状态 confidence: likely (based on v1.0 public information, extracted 2026-05-25 / KPIs and the retirement updated with primary sources 2026-05-29). Year of establishment (2006), year of subsidiary conversion (2017), flagship funds, direct-sales model, and the new-NISA-scheme relationship are confirmed from public information. Total assets under management reached 1 兆円 on 2025-10-06 with 3 funds combined (end of 2025-12 , about 1.07 兆円), with over 79 万 fund holders and 29 社 distributing financial institutions (as of 2025-03 ), confirmed in the official release. The retirement of Chairman Haruhiro Nakano is confirmed by Nikkei as 2023-06-28 (conflict with the parent over the distribution policy, reported as effectively a dismissal). For the net asset value of each individual flagship fund, refer to the official “operating status” page.