Dai-ichi Neo Life Insurance (第一ネオ生命保険)

Wiki route

This entry sits under life-insurers INDEX (its domain route). It is a specialty operating company under the listed parent Dai Ichi Life, alongside the core underwriter Dai Ichi Life Insurance and the bancassurance arm Daiichi Frontier Life Insurance. Read it against the FSA and Seiho Kyokai for the supervisory / industry-body boundary; its product economics sit in medical / cancer insurance product economics.

TL;DR

第一ネオ生命保険株式会社 is a specialty life-insurance operating company of Dai Ichi Life that holds a life-insurance company license under the Insurance Business Act and is listed in the FSA’s list of licensed life-insurance companies. 2026 年 4 月 1 日, in step with the parent Dai-ichi Life Holdings changing its trade name to “Dai-ichi Life Group Inc. (株式会社第一ライフグループ)” and unifying the group brand to “Daiichi Life,” it changed its name from the former “Neo First Life” to “Dai-ichi Neo Life,” so this page places the exact-name anchor and the name-change boundary.

1. License / group boundary

Item	Notes
Legal name	第一ネオ生命保険株式会社
Former brand	ネオファースト生命保険株式会社 (until 2026-03)
Name-change	2026-04-01 (synchronized with the parent’s Dai-ichi Life Group trade-name change and brand unification)
License route	life-insurance company license under the Insurance Business Act; FSA list of licensed life-insurance companies
Supervisor	[[financial-regulators/fsa
Industry body	[[financial-regulators/seiho-kyokai
Group boundary	[[life-insurers/dai-ichi-life

2. Operating model

Dai-ichi Neo Life is positioned within the group as a specialty life insurer for agencies / specific channels, providing protection-type products such as medical and cancer coverage through a distribution network (insurance shops, multi-company agencies, etc.) separate from Dai-ichi Life’s own sales-representative channel. In this way, alongside Dai Ichi Life Insurance centered on face-to-face sales representatives and Daiichi Frontier Life Insurance centered on bancassurance and single-premium savings-type products, it forms a three-tier division of channels and products across the group as a whole. For the life-insurance-common framework of underwriting, policy reserves, and ALM, see Japan life-insurance ALM overview.

3. Why this page matters

It pins down the exact-name anchor in the FSA’s list of licensed life-insurance companies and records the boundary of the 2026 年 name change (Neo First Life → Dai-ichi Neo Life).
It complements the intra-group channel division of labor with Dai Ichi Life Insurance and Daiichi Frontier Life Insurance.
It shows a concrete example of the parent Dai Ichi Life‘s brand unification (“Daiichi Life”) propagating to a subsidiary’s name.

Sources

FSA: 生命保険会社免許一覧 (life-insurance company license list).
Life Insurance Association of Japan (生命保険協会): member-company list.
第一ネオ生命 official company / brand page (renamed from ネオファースト生命 on 2026-04-01, synchronized with parent HD → 第一ライフグループ rebrand).