Mercury Inc. (CoinTrade) — Japanese crypto-asset exchange operator overview
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This entry sits under exchanges index. Read it with FSA crypto-asset exchange registration system — number system / Local Finance Bureau jurisdiction / registration requirements for adjacent context and Japan Financial Regulation — Legal Framework for Tokens, Crypto Assets, and Payments for the broader system boundary.
FSA registration number Kanto Local Finance Bureau Director-General 第00025号 · JVCEA member #1030 · registration date 2021-02-17
1. Corporate / shareholders
- Trade name: Mercury Inc. (Japanese: 株式会社マーキュリー)
- Service name: CoinTrade
- Established: 2017年9月1日
- Head office: Shibuya Infoss Tower 12F, 20-1号 Sakuragaoka-cho, Shibuya-ku, Tokyo (〒150-0031)
- Capital: 3,000万円 (as of end of 2025年12月)
- Shareholder: Ceres Inc. (a Mothers-listed IT company; points / mobile business), invested 100% (public information; investment ratio not disclosed)
- Affiliated company: bitbank, Inc. (per official site)
Ceres Inc. is a Mothers-listed company founded in 2005年 by Satoshi Motoki. Mercury was established in 2017年9月 as Ceres’s crypto-asset business division.
2. License / registration status
- Crypto-asset exchange business: Kanto Local Finance Bureau Director-General 第00025号
- JVCEA membership type: Type 1 (crypto-asset exchange business only; no derivatives-business registration)
- Member associations: JVCEA · JCBA (Japan Crypto Asset Business Association) · JBA (Japan Blockchain Association) · BCCC · JPCrypto-ISAC
- Registration for financial instruments business / electronic payment instruments business / funds-transfer business cannot be confirmed from public information
3. Supported currencies
- Supported assets: the official top page shows prices for BTC · ETH · XRP · LTC · BCH · ADA, confirming these as the main supported assets. The total number of supported assets is not stated on the official site (as of 2026-05-18).
- Staking targets: 11 assets in total (per official site)
- Distinctive feature: brokerage (販売所) format (no exchange = order-book trading offered). Differentiates as a multi-function asset-operation platform specialized in staking, lending, and recurring purchase.
4. Scope of business
- Spot trading: crypto-asset brokerage (spot 販売所)
- Staking: CoinTrade Stake (11 supported assets)
- Lending: CoinTrade Lending
- Recurring investment: scheduled purchases (minimum 500円/time)
- PC trading tool: yes
- Minimum purchase amount: 100円
- Margin / derivatives: none (FSA registration is also crypto-asset exchange business only)
- Corporate services: account opening supported for both individuals and corporations (there is an “Account-Opening Flow (Corporate Customers)” document)
- Deposit channels: public information mentions “JPY deposit methods · scheduled deposits.” Specific channels (whether quick deposit exists) cannot be confirmed within the publicly viewable pages
- 2026-05-15 award: won Oricon Customer Satisfaction Survey “first highly-rated company” (official announcement)
5. Market share / trading volume
- Trading volume, account count, and AUM are not disclosed (as of 2026-05-18)
- No figures can be obtained from the company’s corporate site or JVCEA disclosure materials either
- Among 26 社 JVCEA Type 1 members, registration number is #00025 (a latecomer in registration order)
- Presumed a small-to-mid-scale retail-individual platform. A niche-segment strategy specialized in staking / recurring investment is evident. bitbank is a group affiliate, so infrastructure-side cooperation is possible
- Competitive position: niche (no trading-volume basis; no per-company disclosure in JVCEA statistics)
6. History / major events
| Year-month | Event |
|---|---|
| 2017年9月1日 | Mercury Inc. established (Ceres Inc. invested 100%) |
| 2017年9月 | Satoshi Motoki appointed director |
| 2018年8月 | Hiroki Terato and Hitoshi Tada appointed director / auditor |
| 2021年2月17日 | FSA crypto-asset exchange operator registration (Kanto Local Finance Bureau Director-General 第00025号) |
| 2020年7月 | Satoshi Motoki appointed Representative Director and President |
| 2021年 (inferred from Copyright notice) | CoinTrade service officially launched |
| 2021年3月 | Takaaki Fujiwara appointed Director and Vice President |
| 2023年3月 | Takahito Komiya appointed director |
| 2026年5月 | Oricon Customer Satisfaction Survey “highly-rated company” first certification (official announcement 2026-05-15) |
No public information on administrative actions, hacks, or major outages has been confirmed as of 2026-05-18. There were announcements of deposit/withdrawal suspension measures for POL · BCH in 2026年4月-5 (presumed technical reasons on the token side; separate from FSA administrative action).
7. Strategic developments
- 2026年5月: temporary deposit/withdrawal suspension handling for POL · BCH (specific cause cannot be judged from public information)
- 2026年4月-5: rolled out a self-organized event series including Fukuoka (user-acquisition / education type)
- A clear staking-strengthening path. Expanding awareness centered on individual investors via columns and media exposure
- Details of capital / technical cooperation with bitbank are undisclosed. The official site has a link to bitbank MARKETS
- No public information on IPO / M&A
8. Related people
- Representative Director and President: Satoshi Motoki — graduated from Sophia University Faculty of Economics → Nomura Securities → head of the President’s Office at CyberAgent. Founded Ceres in 2005年 and serves as Representative Director. Concurrently Representative Director of Mercury since 2020年7月
- Director and Vice President: Takaaki Fujiwara — from Recruit; appointed in 2021年3月 after stints at LastRoots and others
- Directors: Hiroki Terato (from Ceres’s Corporate Planning Office head role), Takahito Komiya (from Daiwa Securities · OANDA · LastRoots)
- Auditors: Hitoshi Tada (former Nomura Securities director and executive officer chairman · president of Daiko Clearing Services; concurrently Ceres director), Takashi Kanda
Related
- japan-financial-regulation — Japanese financial regulation overall
- japan-bittrade-listing-process — general theory of token-listing process (distinct from individual companies’ listing activity)
- japan-stablecoin-regulatory-landscape — related stablecoin regime
- jp-trust-type-sc-architecture — related SC regime
- jp-cex-staking-lending-regulation — JP CEX staking / lending regulation
- jp-vasp-parent-company-map — JP VASP parent-company map
- jvcea-self-regulatory-overview — JVCEA self-regulatory system
Sources
- CoinTrade top page (retrieved 2026-05-18)
- CoinTrade company profile (retrieved 2026-05-18)
- CoinTrade media coverage (retrieved 2026-05-18)
- JVCEA member list (retrieved 2026-05-18)
- FSA crypto-asset exchange operator registration list Excel (snapshot 令和8年4月1日 = 2026-04-01)