WealthNavi Inc. (WealthNavi)
On this page
- Wiki route
- TL;DR
- 1. Company overview
- Founder background
- Main business figures (based on public information)
- Main partnership services (white-label deployment)
- Key chronology
- 2. Business segment map
- Investment policy
- Competitive position
- MUFG subsidiarization (announced 2024-12-12) ★
- Business-model characteristics
- 4. Regulation / policy
- Related
- Sources
Wiki route
This entry sits under payment-firms INDEX. Read it against Rakuten Group financial businesses (Rakuten FG) for peer / contrast context and Three-Layer Structure of Japan's Stablecoin Regulatory Regime (JPYC, USDC, Project Pax) for the broader system / regulatory boundary.
TL;DR
The largest domestic robo-advisory-type asset-management service. Assets under management surpassed 2 兆円 (announced 2026-05-12), with approximately 41.6 万 users (end of 2024-09 ). Founded by 2015-04-28 Kazuhisa Shibayama (formerly of McKinsey, from the Ministry of Finance), with service starting 2016-07 . Listed on the TSE Mothers 2020-12-22 (securities code 7342, now Growth). 2024-12-12 MUFG Bank mufg announced full subsidiarization via a tender offer (TOB) ★ ── a turning point at which the pioneer of domestic robo-advisory is integrated into a megabank’s AI financial ecosystem.
1. Company overview
Formal name: WealthNavi Inc. English name: WealthNavi Inc. Securities code: TSE Growth 7342 (2020-12-22 Mothers listing → moved to Growth in the 2022-04 market-segment review) Establishment: 2015-04-28 Service start: 2016-07 Head office: Shibuya-ku, Tokyo Representative: Kazuhisa Shibayama (founder, Representative Director and CEO) Business type: Financial instruments business (investment-management business / investment-advisory and agency business) / Type I financial instruments business
Founder background
| Item | Content |
|---|---|
| Name | Kazuhisa Shibayama |
| Background | University of Tokyo Faculty of Law, INSEAD MBA |
| Career | Ministry of Finance (former Ministry of Finance) → McKinsey & Company → founding |
| Founding motivation | Advocating “supporting the prosperity of the working generation,” introduced US-style robo-advisory (Betterment / Wealthfront) to Japan |
Main business figures (based on public information)
| Item | Figure |
|---|---|
| Assets under management | Surpassed 2 兆円 (announced 2026-05-12, domestic robo-advisory No.1) |
| Number of users | Approx. 41.6 万 (end of 2024-09 , +9% year-on-year) |
| Main investment targets | Centered on 7 US-listed ETF issues (VTI / VEA / VWO / AGG / GLD / IYR / TIP series) |
| Fee | Annual rate of 1.1% of assets under management (tax included, the portion over 3000 万円 is 0.55%) |
Main partnership services (white-label deployment)
WealthNavi Inc.
├── WealthNavi (own direct sales) ── flagship brand
├── WealthNavi for SBI Securities ── [[megabanks/sbi-hd]] partnership
├── WealthNavi for Monex ── [[securities-firms/monex-group]] partnership
├── WealthNavi for SBI Sumishin Net Bank
├── WealthNavi for Sony Bank ── Sony FG-affiliated
├── WealthNavi for Yokohama Bank ── Concordia FG-affiliated
├── WealthNavi for ANA
├── WealthNavi for JAL (for a time, now scaled back)
└── WealthNavi for TOKYU POINTKey chronology
| Year/Month | Event |
|---|---|
| 2015-04-28 | Kazuhisa Shibayama establishes WealthNavi Inc. (Shibuya-ku, Tokyo) |
| 2016-07 | ”WealthNavi” service officially released |
| 2017~2018 | White-label partnerships with SBI Securities, SBI Sumishin Net Bank, Sony Bank, etc. expanded |
| 2018 | Assets under management surpassed 1000 億円 |
| 2019 | Assets under management surpassed 2000 億円 |
| 2020-12-22 | TSE Mothers listing (securities code 7342) ── the first IPO of a domestic robo-advisory |
| 2021 | Assets under management surpassed 5000 億円 |
| 2022-04 | Moved to the Growth Market in the TSE market-segment review |
| 2024-01-11 | Assets under management surpassed 1 兆円 (first for a domestic robo-advisory) — approx. 7 years 5 months from the 2016-07 release |
| 2024 | Response to the start of the new NISA system (supporting both the tsumitate investment quota and the growth investment quota) |
| 2024-12-12 | MUFG Bank mufg announced full subsidiarization via a tender offer (TOB) ★ |
| 2025-01-20 | MUFG Bank TOB consummated (tender-offer price 1,950 円, total approx. 997 億円) → 2025-03 squeeze-out / TSE Growth delisting |
2. Business segment map
| Segment | Service | Characteristics |
|---|---|---|
| Individual asset management | WealthNavi (own) | Fully automated / long-term diversified investment / centered on US ETFs |
| Partnership (B2B2C) | WealthNavi for SBI / Monex / Sony Bank / Yokohama Bank, etc. | White-label supply, leveraging partners’ customer bases |
| NISA support | Omakase NISA | Integrated management of the tsumitate investment quota + growth investment quota |
| Functional options | Auto-deposit / rebalance / DeTAX (tax optimization) | US robo-advisory-compliant functions |
| Advisory | Life-plan diagnosis / target-amount simulation | Onboarding for the investment-inexperienced |
Investment policy
- Diversified investment based on Modern Portfolio Theory (MPT)
- Centered on US-listed ETFs (combinations of VTI / VEA / VWO / AGG / GLD / IYR / TIP series)
- 5 levels of portfolio according to the customer’s risk tolerance
- Auto-rebalance (1 times per half-year + triggered upon deviation)
Competitive position
| Player | Parent company | Scale of assets under management (estimated, varies by point in time) | Characteristics |
|---|---|---|---|
| WealthNavi | → MUFG subsidiarization (announced 2024-12 ) | Surpassed 2 兆円 (2026-05) | Domestic robo-advisory No.1 |
| THEO | Money Design | Several-hundred-billion-yen scale | docomo partnership (THEO+ docomo) |
| SBI Wrap | within sbi-hd | Expanding | Capturing group customers |
| Rakuten Securities Wrap | within rakuten-fg | - | Group-integrated management |
| Monex Asset Management | monex-group | - | ON COMPASS, etc. |
| Daiwa Fund Wrap | daiwa-sg | Major face-to-face wrap | For the wealthy |
| Nomura Fund Wrap | nomura-hd | Industry-largest wrap scale | Centered on face-to-face for the wealthy |
MUFG subsidiarization (announced 2024-12-12) ★
- Tender offeror: MUFG Bank (MUFG Bank, mufg 100% subsidiary)
Note: Speculation regarding the continuation feasibility / strategic significance of the white-label partnerships (SBI / Monex / Sony Bank, etc.) after full MUFG subsidiarization is isolated in
.opinions/JapanFG/wealthnavi.md(no verifiable primary information).
Business-model characteristics
- Uniform fee of 1.1% (tax included): separate from the investment-trust management fee, a stock-type revenue linked to assets under management
- Customer-acquisition cost (CAC): suppressed through white-label partnerships; own direct sales centered on digital advertising
4. Regulation / policy
- Supervisory authority: Financial Services Agency (FSA)
- Business registration: Type I financial instruments business operator / investment-management business operator
- Member associations: Japan Securities Dealers Association, Japan Investment Advisers Association
- Customer-asset preservation: Trust preservation (segregated management at Sumitomo Mitsui Trust Bank, etc.)
- Recent policy issues:
- 2024-01~ new NISA system: a tailwind for the entire robo-advisory industry (expansion of the tsumitate + growth investment quotas)
- 2025~ Principles for Customer-Oriented Business Conduct: strengthened demands for transparency in fee levels / management-performance disclosure
- 2024~ financial-services intermediary business system: regulatory arrangement of white-label partnerships
Related
- mufg · smfg · mizuho-fg · sbi-hd · monex-group · rakuten-fg · daiwa-sg · nomura-hd
Sources
- Wikipedia: ウェルスナビ (https://ja.wikipedia.org/wiki/ウェルスナビ, 2026-05-19 extraction)
- WealthNavi official corporate site, history / company-overview pages
- 2024-12-12 MUFG Bank / WealthNavi joint TOB announcement release (public material)
- MUFG FG / MUFG Bank “Notice Concerning the Results of the Tender Offer for WealthNavi Inc. and the Change of a Subsidiary (Sub-subsidiary)” (2025-01-21, confirming TOB consummation / tender-offer price 1,950 円 / total approx. 997 億円 / full subsidiarization) https://www.mufg.jp/dam/pressrelease/2025/pdf/news-20250121-001_ja.pdf
- TSE Growth 7342 timely-disclosure material (2025-03 delisting)
- WealthNavi official news release: assets under management surpassed 2 兆円 (announced 2026-05-12, https://corp.wealthnavi.com/)
- PR TIMES: WealthNavi assets under management surpassed 1 兆円 (as of 2024-01-11, https://prtimes.jp/main/html/rd/p/000000319.000014586.html)
- Jiji Press Financial: WealthNavi 3 -quarter results, 41.6 万 users (end of 2024-09 , +9% year-on-year, https://financial.jiji.com/long_investment/article.html?number=728)
[!info] Verification status confidence: likely (based on public information, Wikipedia + official IR + timely disclosure 2026-05-19). Assets under management / number of users vary by point in time; for the latest figures refer to WealthNavi IR Quarterly. The details of business integration after MUFG subsidiarization (announced 2024-12-12) require supplementation in 2025~2026 .